As 2024 comes to a close, we’re proud to reflect on an incredible year of innovation and growth at ThreeFlow. With over 20 product updates released, we focused on enhancing our platform to better align with brokers' and carriers' workflows. Here are some of the highlights:

  • Emailing renewals: carriers can now proactively email renewals to brokers, including the ability to attach renewal letters without needing to sign in to ThreeFlow.
  • AI-populated quotes in minutes: carriers can upload proposal documents or renewal letters to generate AI-populated quotes with 95% accuracy on rates and 90% on plan design details.
  • Ancillary connected carrier launch: Guardian Life became our first ancillary connected carrier, powered by a bi-directional API—a groundbreaking integration in the industry.
  • Flexibility for brokers: we’ve made it easier for brokers to go to market for no prior coverages, edit current coverages, and manage renewals independently if they choose.

A snapshot of our growth

This year, we continued to scale and expand our impact in the industry:

2023 EOY
2024 EOY
Year-over-year growth
Premium under management
$1.9B
$2.5B
31%
Broker locations
230
300
30%
Certified carriers
60
70+
17%
Employers
11,000
15,000
36%
Placement events
11,600
17,000
46%
Looking ahead to 2025

We've heard from customers that if they could place benefits for all product types on ThreeFlow, they'd be able to streamline workflows further and identify trends to help them compete better and provide better service. That moment is almost here. Here’s what to expect in 2025 and beyond:

  1. Expanding to fully insured medical and U50 segments:
    • This year, we kicked off a beta with five brokerages, sending over 500 renewals or RFPs to carriers for U50 non-medical coverage.
    • In 2025, we’ll launch fully insured medical for mid, large, and small-market groups.
  2. Enhanced support for self-funded health plans:
    • We already support stop loss. We plan to expand to comprehensively support all components of self-insured health plans, across bundled, unbundled and level-funded arrangements.
  3. Building smarter workflows:
    • Our focus will be on increasing the speed and accuracy of AI-populated quotes while exploring integrations with carrier systems, AMS platforms, and other tools to embed ThreeFlow into your everyday processes.

At ThreeFlow, our mission is to simplify and enhance the placement process for brokers and carriers alike. As we continue to innovate, we remain committed to delivering solutions that are both powerful and beloved by our customers. Thank you for being a part of what made 2024 a truly spectacular year; here’s to an exciting 2025!