How ThreeFlow works for brokers

For today’s insurance brokers, gone are the days of working in an industry that, despite being complex, was notoriously slow to change. In recent years, the digitization of insurance, quoting, benefits administration, and a growing demand for diverse and highly customized offerings have placed today’s brokers at the apex of a rapidly evolving and fast-paced industry. To stay competitive in this environment, brokers must balance the growing need to simplify processes while still ensuring they deliver the best possible outcomes for their clients. This is where ThreeFlow, the first-ever Benefits Placement System (BPS), steps in. By creating a shared space between brokers and carriers, ThreeFlow ensures smooth collaboration from quoting to negotiations to final analysis and implementation. In this blog, we’ll explore how ThreeFlow has transformed benefits placement and why brokers can no longer afford to ignore the shift to a BPS.

Why brokers need a benefits placement system (BPS) like ThreeFlow

Traditional benefits placement often involves disconnected systems, countless emails, and tedious manual processes—all of which can hinder productivity and increase the risk of errors. A BPS like ThreeFlow addresses these common challenges by:

1. Delivering predictable, repeatable outcomes:

   ThreeFlow makes workflows more predictable and repeatable, helping brokers and carriers consistently achieve better results for their clients. Rather than juggling siloed and often outdated systems, brokers work within a single platform where new and renewal business flows easily. This streamlined approach saves precious time while ensuring timely submissions.
2. Reducing liability:
   Automating quote comparisons and eliminating common errors that arise from extracting information from PDFs and emails helps reduce the overall risk involved with quoting and renewals. With every quote detail captured and tracked in real-time, brokers can avoid miscommunication and costly mistakes that could negatively impact client outcomes.
3. Enabling data-driven decisions:

   We know that data is a driving force behind smarter decisions. However, knowing how to access that data when using disparate tools and systems can be a significant challenge. With instant access to critical data and insights, brokers can quickly evaluate market trends, assess carrier performance, and make confident client recommendations. This leads to better overall results, allowing brokers to focus more on strategic conversations instead of administrative tasks.

Six ways ThreeFlow supports brokers where it matters most

1. Streamline quoting and renewals

Thanks to ThreeFlow’s ability to store prior year coverage details and carrier contacts, brokers can initiate renewals more effortlessly than ever before. With just a few clicks, renewals can be scheduled and sent up to 130 days before the coverage effective date. This proactive approach helps brokers stay ahead of potential price increases and creates room for thoughtful negotiations and creative offers. No more scrambling at the last minute to send a client a competitive offer—everything is ready exactly when it’s needed.

By consolidating the entire renewal process within one system, brokers lose the hassle of managing analog touchpoints and spreadsheets and instead gain a clearer picture of timelines and outcomes for every client.

2. Simplify RFPs

Requesting new business RFPs is a breeze with ThreeFlow. Brokers submit new business quotes or renewal requests directly from within the platform, sending automatic notifications directly to carriers. With ThreeFlow, gone are the days of scrolling through a long string of email chains while hunting for various attachments—everything happens within one shared system with carriers, saving brokers headaches and allowing them to focus more time on adding value for clients. What’s more, when a broker marks coverage as “sold” on ThreeFlow, the information is automatically updated to current coverage, thus eliminating the task of current coverage set up in subsequent years.

Because ThreeFlow ensures that every quote submission includes the necessary information via an exhaustive, automatic line-by-line comparison, underwriters tend to prioritize these requests, knowing they won’t need to chase down missing details. This faster turnaround gives brokers a competitive edge by securing better responses earlier.

3. Analyze quotes without spreadsheet fatigue

The days of manually consolidating quotes from PDFs are over. ThreeFlow presents side-by-side comparisons of carrier proposals, with any deviations from in-force coverage clearly highlighted for easy identification—meaning brokers no longer need to sort through inboxes or manually consolidate information from lengthy PDFs.

This clarity helps brokers quickly spot differences and provide their clients with thoughtful and thorough recommendations, explaining the impact of key decisions to their clients. The result is a leg-up in building trust and strengthening the broker-client relationship, ensuring informed decisions at every step.

One broker shared how ThreeFlow revolutionized their workflow:

“ThreeFlow allows me to carefully compare important plan attributes, catch errors, and ask questions of carriers for negotiation purposes. It is also a huge plus to log back into the system to double-check what was marked sold in case a carrier comes back with incorrect information during the plan year about what plan design was sold."
— Amy Meisch, Senior Account Manager, Arista Consulting Group

Meisch went on to share that since adopting ThreeFlow, she has experienced 6 hours saved per RFP, an increase of 15% more time freed up to be spent in benefits strategy, and an overall 25% increase in productivity!

4. Negotiate with confidence

ThreeFlow simplifies the negotiation process by keeping everything in one place. Brokers can use built-in commenting features to ask carriers questions or provide feedback directly—all  within the platform. Each conversation and every quote update is documented in real time, so brokers and carriers always have the latest information at their fingertips.This transparency ensures brokers never have to worry about managing multiple versions of a quote. Every change is tracked, making it easier to compare offers and secure the best possible terms for clients. This transparency gives brokers the confidence to negotiate better deals while knowing they are always working with the latest information.

5. Flexible client presentations

ThreeFlow supports brokers during client presentations by offering multiple ways to showcase quotes. Brokers can present directly from the platform, with key plan differences from in-force coverage automatically highlighted. For those who prefer their own custom templates, the data can be easily exported into Excel, allowing brokers to maintain their preferred presentation style without manually analyzing quotes. Finally, ThreeFlow offers print-friendly options, enabling brokers to download an export, where they can print or email a clean, legible document without additional formatting.

The flexibility in ThreeFlow’s presentation tools makes it easy for clients to compare coverage options, helping them see beyond rates to the true value of each proposal.

6. Close deals seamlessly for a smooth implementation

Once coverage is selected, brokers can mark policies as sold within the platform, automatically notifying carriers of the selection outcome. This keeps all partners on the same page, eliminating confusion about who won the business or which version of a quote was approved—since ThreeFlow always reflects the most up-to-date terms.

On top of this, with policy audits that compare what was sold on ThreeFlow to the official policy certifications, ThreeFlow helps brokers have peace of mind knowing that they can resolve any differences quickly before the arisal of future claim discrepancies.

One broker described this streamlined experience:

“ThreeFlow has been a solid boost for our business processes (product, document organization, RFP, and proposal workflows), cutting down the usual hassle and giving us back hours previously lost in the weeds of documents and negotiations. The painful back and forth between different versions of carrier quotes and manually inputting everything into a spreadsheet to compare options is now a thing of the past. Our workflows are more consistent, and our team's productivity has noticeably increased. Plus, we're confidently securing a competitive edge with better data at our fingertips. This system isn't just about saving time; it's about delivering better client outcomes through smarter work.”
— Jack Grovenstein, Principal, Palmer Cay

ThreeFlow Insights: A new level of market intelligence

Brokers using ThreeFlow Insights can unlock powerful tools to help improve revenue forecasting as well as carrier performance management. The platform allows teams to:

• Track new business premiums and coverage trends.
• Monitor carrier response and decline rates.
• Identify bonus opportunities and negotiate better contracts.

These insights drive smarter conversations with carrier partners, helping brokers deliver the best possible outcomes for clients while reducing reliance on spreadsheets—and assumptions.

Take your tech stack further with ThreeFlow Connect

With ThreeFlow Connect, brokers can integrate their BPS with other tools in their workflow, such as BenefitPoint, Zywave, Applied EPIC, and even Salesforce. This automation reduces the need for manual data entry and ensures that every policy update flows smoothly through the system, from quotes to final implementation, freeing up brokers to focus on what matters most—building relationships and growing their business.

Ready to transform your benefits placement experience?

ThreeFlow offers a complete solution for brokers looking to streamline their processes, reduce errors, and deliver better outcomes for their clients. By consolidating every step of the quoting and renewal journey, ThreeFlow empowers brokers to unlock productivity with predictable and repeatable outcomes, while reducing liability and achieving data-driven outcomes.

If your team struggles with manual processes, scattered data, human errors, or inefficient collaboration, it’s time to explore ThreeFlow. Contact us today to see how ThreeFlow can help your brokerage thrive.